Hotel on the Corner of Bitter and Sweet

Hotel on the Corner of Bitter and Sweet is a story that explores the experiences of Chinese and Japanese Americans during World War II with both insight and compassion. The story begins in 1986 with Henry, an elderly Chinese-American man walking past the Panama hotel in Seattle, which has been boarded up since the war. Memorabilia within the basement of the hotel take Henry back to 1942 and his fifth grade true love, a beautiful Japanese girl named Keiko. Henry and Keiko are the only Asians in their all white elementary school, to which they are â€Å"scholarshipping† and do not feel a sense of belonging or acceptance within the dominant culture. Because Henry’s nationalistic father has a hatred for Japan, Henry keeps their friendship and his love a secret until all contact is lost when Keiko’s family is sent to an internment camp. Tension between Henrys father’s traditional Chinese values and Henry’s American perspective is a key theme when forty years after meeting Keiko, Henry, now a widow sits in the basement of the condemned hotel, holding long lost items which take him back to his childhood memories, thoughts and feelings. Henry recalls his early days of being tormented by his peers, while wearing an â€Å"I am Chinese† button daily, as his father did not want anyone mistaken about Henry’s nationality. He also recalls risks taken to befriend Keiko, and their combined love for Jazz music, as well as times spent before the inevitable evacuation of her family and of a love lost. While reading Hotel on the Corner of Bitter and Sweet, we learn that Henry shares his life story with his own son, in hopes of preventing the dysfunctional relationship that he had experienced many years ago with his own father. This story teaches us to examine the present and think twice, so that we do not repeat injustices within our own families. Feelings Experienced from the Reading There were multiple emotions that were provoked in reading Hotel on the Corner of Bitter and Sweet. Disheartenment and anger were feelings provoked when Henry’s father enrolled his son into an all-white school. Henry was called derogatory names, pushed around and forced to do â€Å"chores† at school. Henry’s father gave him a pin that said, â€Å"I am Chinese† and told Henry he needed to wear it constantly. Not only were kids at Henry’s school making fun of him for wearing the pin but other Chinese kids would tease him on his way to school. Henry’s father wanted Henry to be â€Å"Americanized† however, the pin labeling him Chinese and living in a household where he was the only one who spoke English triggered a combination of anger and Disheartenmen. There was realization of what Henry’s father was attempting to do but the anger was triggered from putting his son in a situation that he was bullied on a daily bases instead of sending him to a different school. When Keiko enrolled in the school Henry attended the readers felt relief since Henry was able to relate with Keiko and develop a friendship with her. Henry was no longer the only non-Caucasian student at the school. This allowed Henry to bond with another student his age and relate to someone else that was dealing with similar situations. However, Henry and Keiko were assigned to serve in the cafeteria where it appeared that only kids who were in trouble were sent. The readers were upset that even the teachers and school staff were singling Henry and Keiko out. One of the most heart wrenching scenarios was when the Japanese American families were forced to relocate to internment camps. Feelings of empathy and sadness for their displacement were expressed by these readers for the families. The families had less than two days to gather only things they could carry and leave their homes. Henry promised Keiko he would keep her family’s belongings they were not able to take with them that identified them as Japanese in a safe place in his house. Terror set into the readers when Henrys father found Keiko’s items and disowned Henry. As Henry struggled to find himself he connected more with Sheldon who played Jazz music in the streets. This gave the reader a sense of comfort that after losing Keiko and his father he was able to connect with someone who respected him and supported who Henry was. Mrs. Beatty who was the cafeteria cook asked Henry to help her in the internment camps to serve the people living there. This scenario brought hope to the reader that Mrs. Beatty understood and empathized with what Henry was feeling when Keiko was forced to leave. Each time Henry connected with Keiko at the internment camp it elicited happiness that Henry did not allow the difference in him and Keiko to impact his feelings. It was disappointing to read Keiko never returned from the internment camp. Henry’s decision to move on with Ethyl was shocking and somewhat disappointing. After being married and sharing a son, Ethyl passed away which was another gloomy experience in the book. It was a surprise when Henry chose to look for Keiko’s items that she left behind. Henry’s reflection on his relationship with his son, Marty and the desire to improve it was heartwarming as was the relationship Henry developed with Samantha, Marty’s fiance. As the story came to an end and Henry was face to face again with Keiko it brought delight to the reader that after all these years and all the heart wrenching experience they were able to reconnect like they had never been apart. Reactive Behaviors from the Cultural Proficiency Continuum There are three points on the Cultural Proficiency Continuum that describe cultural intolerance, which include cultural destructiveness, cultural incapacity, and cultural blindness (Corwin, 2010, p. 1). According to Cross, et. al. (1989), four barriers to cultural proficiency lead an organization or individual to intolerance, including unawareness of the need to adapt, resistance to change, presumption of entitlement, and systems of oppression (p. ). Ford (2009) provided many scenes that can illustrate both the three points on the continuum reflecting both the attitudes of cultural intolerance, as well as the four barriers to cultural proficiency in the novel, Hotel on the Corner of Bitter and Sweet. According to Cross, et. al. (1989), unawareness of the need to adapt is seen when people do not think an organization needs to accommodate diversity, but instead feel as though members of non-dominant groups need to adapt to the organization (p. 1). Some illustrations Ford provided of an unawareness of the need to adapt took place in Rainier Elementary School and the United States government (Ford, 2009). The elementary school forced Henry and Keiko, the only students of color, to spend their lunch time serving all of the white students and cleaning the kitchen, and allowed them to be bullied mercilessly by classmates (Ford, 2009). Public Proclamation One, written by the United States president and the secretary of war, was distributed and executed (p. 124). It demanded immediate evacuation of all persons of Japanese ancestry (p. 124). This proclamation illustrates that the United States government was apparently unaware that it is wrong to imprison people based on their status as members of a non-dominant group. According to Cross, et. al. (1989), resistance to change is seen when organization members stick to methods that do not work for people (p. 1). Ford (2009) provided illustrations of resistance to change within the following organizations: Rhodes Department Store (pp. 12-4), and Henry's family (pp. 125-9). Primarily, in Ford's novel, Keiko was overjoyed to buy a special record for Henry, but the Rhodes Department Store clerk did not want to sell it to her as she appeared to be of Japanese heritage (p. 113-4). The clerk eventually begrudgingly sold the record to Henry when he showed her his, ‘I am Chinese' button (p. 114). The clerk showed a resistance to change in that she did not want to do business with people who appeare d to be of Asian descent. Secondly, Ford (2009) described Henry's exchange with his family once Public Proclamation One was posted, in which his father stated, â€Å"better them than us† (p. 125). Henry's mother went on to explain the trouble the family could encounter if they attempted to help Japanese American families, and explained Henry's father's background of war between China and Japan (p. 126-7). Taken together, the comments of the parents do not deny that it is wrong to force members of the non-dominant group to evacuate their homes and be imprisoned, but rather resist the idea that anything should be done about it at the current time. Ford weaves illustrations of another barrier to cultural proficiency, systems of oppression and privilege, throughout the novel. Examples of this include the way that Keiko and Henry are singled out to serve in the cafeteria, the way that Henry is bullied by his classmates, and that those of Japanese ancestry are forced to go to concentration camps. A thematic element that ties many of these scenes together is that of the â€Å"I am Chinese† button. Henry’s disdain for the button because of it hurtful meaning with his father who sends him mixed messages that he must be both â€Å"Americanized†, yet declare his Chinese ancestry through the wearing of the button is contrasted by his use of the button at times to gain privilege, such as when he was allowed to purchase the album at the store, while Keiko was not. Despite this small gain in privilege from wearing the button, it also served to foster oppression by his classmate, Chaz, who bullied him for his non-membership in the dominant culture, even ripping the pin off Henry (location 339 of 4683). The button can further be used to illustrate a final barrier to cultural proficiency: entitlement. While Henry clearly hated the button, there were also times when he used it or attempted to use it to his advantage and to the advantage of Keiko and her family, whom he cared about. For example, when the police raided the jazz hall that he and Keiko were at and arrested several Japanese couples in attendance, he used it to protect him and Keiko because there was a level of entitlement to civil rights that was inherent to being Chinese rather than Japanese (location 896 of 4683). Another clear sense of entitlement at the government level was documented by the taking away and selling of property that was owned by Japanese people. (location 1372 of 4683). Proactive Behaviors from the Cultural Proficiency Continuum The following three points on the left side of the Cultural Proficiency Continuum are proactive behaviors, shaped by principals; culture is a predominant force, people are served in varying degrees by the dominant culture, and people have individual and group identities. According to Cross et al, (1989) culture is a predominant force. It is the essence of the societal existence and cannot be over looked. In the book, Hotel on The Corner of Bitter and Sweet (Ford, 2009) Henry relates to other Chinese notables like Bruce Lee and His own son Brandon because he is of Chinese decent. Incidentally, the place was lonely because people did not talk to their neighbors due to some cultural differences. The life of Henry was lonely like a grave; this displays a cultural aspect of burying the dead which is not common in the Chinese culture. According to Cross et al, (1989) people are served in varying degrees by the dominant culture. Ford (2009) described Henry's exchange with his family once Public Proclamation One was posted, in which his father stated, â€Å"better them than us† (p. 125). His father had participated in the war between the Chinese and the Japanese. The Americans helped the Japanese American families and this made Henry’s father feel inferior to others due to the treatment such families had. Even in schools, the treatment of people was predominantly dictated by the dominant culture and teachers turned a blind eye to mischief. In a society people have individual and group identities that define their ways and behavior (Cross et al, 1989). A good example from the book is described when Henry follows a news crew to the hotel that seems to stand between life-times just like him. The news crew members form group while the camera-shy onlookers walked away to form a clear path have individual identities (Ford, 2009). Henry himself forms his own individual identity as a man in a place full of strangers (Ford, 2009). Hotel on the Corner of Bitter and Sweet by Jamie Ford, evokes the feelings that are described in the title throughout the telling of the incredible story of one of the most conflicted and volatile times during American history (Hotel on the Corner of Bitter and Sweet, Reading Group Guides, 2013)The story is told from the point of view of a young Chinese boy and simultaneously from his observations and reflections years later of the time period in which Henry witnessed and experienced the internment of Japanese Americans in his neighborhood and prejudices toward himself from being of Chinese heritage. The story elicits feelings of bitterness and sweetness: Bitterness toward unfairness, injustice, discrimination and how the experience of fear can lead to irrational actions and the inhumane treatment of others, sweetness of innocence, understanding, kindness and sympathetic responses to those same conditions. The novel inherently addresses The Tools of Cultural Proficiency (Corwin, 2010) and demonstrates examples from the continuum of destruction, incapacity, blindness, precompetence, competence, and proficiency. The author covers these phases of cultural proficiency while the reader is at the same time experiencing the conflicting emotions of bitter and sweet, hope and disappointment, and witnessing acts of fear and courage. Hotel on the Corner of Bitter and Sweet has a lasting impression on the reader. While telling the lifelong personal story of Henry it incorporates many lessons that would be difficult to forget. The reader gains knowledge of the historical account of the Japanese Americans internment during World War II, the personal effects of discrimination on individuals and the greater culture, and insight as to examples of how kindness, empathy and knowledge can be powerful forces for society to use in overcoming the result of fear, judgment and discrimination. The social work profession can gain a better understanding of generational trauma that has had a lasting result of the survivors and family members of Japanese Americans that lived this experience as well as cultural proficiency vs. the effects of prejudice and discrimination can be gained by reading this novel. The most important â€Å"take away† from this book would be incorporating the knowledge gained regarding cultural competency and utilizing it in the field of social work as well as in developing personal relationships with others.

Azande

We are strong Catholic believers, and we know there is ore to this world than just what our eyes can withhold. Much like the Agenda, I believe that there are people who have gifts given to them at birth as well. The Agenda people know that once they are born, they are given the gift of witchcraft. Just like some people In my culture have the ability to see, talk, and hear those who are no longer living. We both believe In the aspects and lurks about death. 2. Think about the ways in which members of your society are compelled to behave in socially acceptable ways.How do these differ from one another? The way I see this is that in our society we are all mixed and in different areas. We are all forced to learn about respect, and cooperation towards one another. In our society men and women can play the same roles, have same work ethic, and children. We are such a diverse country others might see this as a dishonor or Just straight up â€Å"unusual†. There could even be those who see our life style as a freedom. The Agenda people remind me as of being â€Å"old-fashioned†. Just for the fact that the men, play the big role in the family.They are the leaders basically the â€Å"big man on amp's† but for the family. Now the women stand by their men and take care of their children. In their community they all stick together and marry within them. They aren't so diverse like us; they even have websites so they could stay connected and together. In our society we do whatever we want basically, we really do not have much to follow but government policies. Agenda people have rules and standards they must be obeyed. We don't care and they respect their living situations. 3. Do you employ logic that Is similar or different when explain negative thoughts?I am the type of person who always thinks negatively, even when the outcome turns out to be a positive one, but I do believe that some Incidents are Just accidents. Thoughts are always luring in everyone 's mind, even when nothing bad Negative either could have stepped wrong or you couldn't have been paying attention. Necessarily, Just because that occurred doesn't mean it was planned or plotted against you. The Agenda believe that the simplest injury is never Just a coincidence or an accident, either its witchcraft or someone is against you.I can understand their viewpoint, but sometimes bad luck Just happens in life. Like say for those who are â€Å"accident prone† for instant, they are Just people who can't help but get injured in their own majestic ways. It is not that they have enemies; they are just not the most careful people in the world. I do think negative a lot, but in my standing point sometimes nature Just takes its course and things happen without our control. I'm probably the most negative person out there, but I do consider the saying â€Å"accidents happen†. . Is there several different â€Å"System of logic† that may be invoked, depending upon the circumstances? If you are depending on the situation, then yes there are different logics. Accidents do happen, but from another moral they aren't always a random act of kindness. This is a cruel world, and no one is going to hold your hand. You will always have somebody who dislikes, envies you, or Just wants you gone. Then this could possibly happen, some humans in this world will go beyond the circumstance to get there way.Agenda believe in attacking their enemy with the powers and magic f witchcraft. When someone gets injured or has a medical issue we'd all like to think it was not intentional, right? That isn't always the case now. When death takes place in our society, it is usually attempt of murder, actual murder, or suicide. Getting hurt now or hurting others isn't always an act of kindness, therefore the Agenda people do have a point when they are feeling victimized by one another. Everyone has different methods of reaction when it comes to their enemies, but they are not always a â€Å"wise† choice.

University Store Case

FIFO or LIFO In the case, the university Store provided plenty of goods and services with various costs. They frequently have their costs, selling prices and discounted prices changed. This process would contain a large amount of work since the Store kept large number of books. Although the Store has planned to record data by establishing a new software system, they used the retail method easing and simplifying inventory tracking. Comparing the FIFO or the LIFO method, the retail method would be the better to value Inventory with two major reasons. One reason is that GAP would accept the report under the retail method.While applying the FIFO or LIFO method, the Store would calculate historical percentages to estimate ending Inventory cost. However, they would use the â€Å"current cost-to-retail† ratios, which are more acceptable and reliable for GAP financial report. The other is that the Store could be easy to record inventory. The Store could record numbers including the to tal cost and purchase retail value, costs and retail prices, and total sales in a period. Also, the Store sometimes marks up the original sale prices, which should be marked down before calculating ending Inventory.By acquiring same Information, cost-to-retail percentage in FIFO or LIFO method are able to be calculated with omitting beginning inventory or only using beginning inventory respectively. Causes and Procedures for Inventory Obsolescence The Store realized that they needed to consider the inventory obsolescence problem. They have found the large volume of â€Å"inactive† books, which could re-adopt in the next semester or could not be returned to publishers. The major causes of this problem could be divided Into four parts. Firstly. E turnover rate of returns manager was significantly high in the recent years, causing difficulties to clear the unneeded textbooks before the new edition published. If the textbooks became obsolete and unable to be returned to publisher s, they would be stored in the bookstore or the warehouse, making losses in the financial report. The first procedure to improve the problem could be to find the reasons of high turnover rate like large workload, high-pressure environment or unexpected salary. Then, the Store should address the problem with different strategies depending on the reasons. Secondly, the Store distributed little employees to work on arranging the inactive textbooks since total employees were insufficient. This problem caused the obsolete books would stored increasingly making financial losses. To solve the problem, the Store could recruit more employees in order to pay more attention on the Inactive textbooks If the Store has ability to hire more. Moreover, the Store tried to actively pay back the used books In order to lower costs. TLS caused the Store would possibly obtain the unneeded books, which professors would stop using next semester.These textbooks would be unable to return to the publishers an d would become losses for financial reporting. The procedure solving the problem could be firstly asking professors or teachers whether the used textbooks would be continually used in the future. Next, the Store would be able to decide which book should pay back depending on their requirements and recommendations. Last but not least, the would lower sales of textbooks recently. If the Store obtained the same number of a specific textbook with decreasing usage, the books would become inactive causing financial losses.In order to solve the problem, the Store could establish a survey about the decreasing demands or possible cancellations of the books. After that, they could estimate the future inventory of fewer books with low demands. Inventory Practices Cause Misstatement Risk of Inventory While calculating the inventory value, some practices would possibly increase the risk of misstatement. At first, errors would appear in recording different costs, selling prices and price changes in sale while organizing hundreds of products.The Store should arrange at least two employees to check the values are correct although they eve already faced the problem of insufficient employees, which would cause individual workload increases. Secondly, the part-time workers with insufficient training and frequent turnover rate would create calculating mistakes. Although heavy reliance of part-time employees could lower the operating cost, it would increase the risk of inventory misstatement. To detect this possible misstatement, the Store should hire more full-time employees or provide a position to monitor the process of switching different part-time employees.Also, the revisions of college extols were published more frequently, which increase the risk of inventory misstatement. The Store needs to obtain the information about the time the revision would be published in the future and content comparison with old version. Likewise, the textbook demand is hard to determine or estim ate since currently students are able to purchase cheaper from different sources like friends or online. The Store can provide some promotion or sale to attract the students. It can obtain small volume of inventory, and then decide to purchase more depending on the demand.

Intergovernmental Immunities Essay Example | Topics and Well Written Essays - 3250 words

Intergovernmental Immunities - Essay Example At the macro level, we have the national government while at the micro-level, we have the state or provincial governments. These levels of government co-exist with â€Å"an established division of governmental powers; legislative, executive and judicial.†1 Federal governments hinge on the idea involving â€Å"territorial divisions of authority, typically entrenched in the constitution which neither a sub-unit nor the center can alter unilaterally† (Follesdall 2003). This form of government is different and should be distinguished properly with the decentralized authority in unitary states where the central government has direct authority to revoked at will legislation governing the government. â€Å"What a legislature can do under a unitary system of government may be denied to either the central or regional governments and, sometimes as s  92 of our Constitution2 shows, to both the central and regional governments.†3 As Dicey pointed out, "The object for which a federal state is formed involves a division of authority between the national government and the separate States. 4 According to Dicey, the ceding of the some of the powers States to the national government created so many limitations upon the authority of the States. However, he also noted that such ceding of powers does not carry with it the right of the national government to â€Å"have the opportunity of encroaching upon the rights retained by the States.†5 It is, therefore, an acknowledged fact that the parameters of the powers given to the national government and those, which are retained by the States, should be subjected to â€Å"rigorous definition."  Nonetheless, separation of powers as what is espoused by the principles of federalism does not necessarily purport a total abdication of powers where there is total and complete immunity of intergovernmental sectors and its instrumentalities.  

Maritsa Plcs Using the Capital Asset Pricing Model Essay

Maritsa Plcs Using the Capital Asset Pricing Model - Essay Example Using the Capital Asset Pricing Model, the cost of capital is computed as: where: kc is the cost of capital; krf is the risk free rate; ß is the systematic risk of the common stock’s return relative to the market as a whole; and km-krf is the market risk premium, which is equal to the difference in the expected rate of return for the market as a whole2. In order to choose the most profitable investment to be pursued, the Net Present Value (NPV) technique will be used. This method of capital budgeting is widely used because of its recognition of the time value of money3. Thus, annual cash flows will be discounted order to arrive at their present values.Table 1 shows the computation of NPV for the first option which is to renew the rent contract and extend the facility for higher production. It should be noted that the values are expressed in unit  £. It can be seen that the rent payments are adjusted each year to take into account the annual 5% inflation. The NPV for Option 1 is computed as - £2,562,594. Table 2 shows the computation of NPV for the second option which is to purchase a larger facility to accommodate the increasing demand for the products. Like in the first option, all values are expressed in unit  £. Consistent with the case, this paper assumes that the company is able to secure financing through five-year debe nture with an 11.5% annual interest. It is also assumed that the company borrows the whole amount that it used to purchase the building which is equivalent to  £2,500,000. This paper also assumes that interest payments are taxable thus; it opts to deduct the tax shield from interest payments in the cash outflow. This paper also assumes that the building will be sold at  £5,000,000 after the ten-year period. The computed NPV for the ten-year period is - £1,674,701.

The Political Economy of States in the Middle East and North Africa Essay

The Political Economy of States in the Middle East and North Africa - Essay Example First, the report highlights the dominant economic activities and social service in Egypt. Second, the study will look at the political systems in Egypt with an emphasis on their connection with the citizens. Third, the paper will explore the citizenship rights and the role of women in politics and development of Egypt. Finally, the research will relate the views of international community about Egypt with a keen interest on the stand of U.S on the matter. Political Economy of Egypt Egypt leads in the population in the Arab world. It is the second populous country in the African continent. It has a population of about 80 million people living in different locations. The regions include Alexandria and Cairo, the banks of river Nile, and along Suez Canal. The regions support many people. They are in the category of the world’s densely populated regions. On average, a square carries over 3,820 persons. Egyptians are fairly homogeneous people of Hamitic origins. Most of the citize ns in Egypt are Muslims. However, there are minorities who are Christians (Aldosari 33). Egypt economy depends on petroleum exports, tourism, and agriculture. Egyptians practice agriculture in the fertile grounds of Nile Valley and Delta. This area is approximately 2.5 million hectares. The estimate of the workforce that engages directly in farming is about one-third. Egyptians who do carry out the tilling of the land make their fortunes from the agricultural industries. The factories deal with processing of agricultural products that feed the Egyptians. The surplus is exporter to earn foreign currency. There are projects in progress to convert the Egyptian deserts to productive lands. This is a government initiative to balance agricultural outputs in Egypt. A good example of such projects is the Toshka project in the Upper Egypt (Aldosari 1144). The warm weather and steady supply of water supports crop farming throughout the year. Predominantly, Egypt grows cotton, rice, sugarcane, sugar beets onions, wheat, corn, and beans. Cotton contributes significantly to agricultural exports. Egypt also produces fruits, vegetables, and flowers. Egypt export crops such as grapes, potatoes, and green beans to Europe. The close proximity of Egypt to the European markets boosts the export trade remarkably. This is because the short distance reduces the shipping costs. Farmers rear livestock in small quantities. These comprise of buffaloes, chicken, and water buffaloes. In addition to the agricultural capacity, the Nile Valley and Delta Egypt is endowed with natural resources. These include petroleum, natural gas, phosphates, and iron ore deposits. The gulf of Suez Canal and Western Desert contain rich sources of crude oil. Natural gas comes from the Nile Delta that is off the Mediterranean seashore, and in Western desert. Oil and gas product contributes to about 12% of the Egypt Domestic Gross Product (GDP). In the year 2008-2009 the petroleum and its products brought in $ 11.4 billion (Oxford Business Group 104). Tourism industry flourishes in Egypt. The country provides reliable domestic air service for tourists. Cairo is the major tourist hub in Egypt. Egypt leads in tourist destination in the Middle East. For instance, in the year 1996 Egypt tourists’ arrival reached a high mark of 3.9 million. This was an average stay of six nights. This contributes to 25 % of all of the total tourist traffic to the Middle East. The

EU law Essay Example | Topics and Well Written Essays - 2250 words

EU law - Essay Example Again, Article 226 of the EC Treaty lays down that a Member State has been unable to perform a directive as stipulated under this treaty, it shall forward its reasoning after giving the accountable State an opportunity to submit its opinions on such directives. However, â€Å"If the State concerned does not comply with the opinion within the period laid down by the Commission, the latter may bring the matter before the Court of Justice.† (Treaty Establishing The European Atomic Energy Community (E.A.E.C-Euratom) Title Three- Provision Governing The Institutions, Chapter 1: The Institutions Of The Community, Section IV, The Court Of Justice, Article 141). Therefore, under EU laws it is possible for a party to â€Å"lodge a complaint with the Commission against a Member State for any measure (law, regulation or administrative action) or practice attributable to a Member State which they consider incompatible with a provision or a principle of Community law.† Conditions of a direct effect of directives: Therefore considering the First part of the question, it could be well within the prerogatives of EU laws for the members of the gardening club (directly affected) and the local residents (indirectly affected) to bring an action against UK government for violation of deemed European Commission directives. According to conditions of a direct effect of directives, the clauses of the wordings need to be clear and cogent. This has been satisfied by Directives 2006/2001 (Chemical ABC) and Directives 2006/2002(Chemical XYZ)

A conversation between Obama and Gandhi Essay Example | Topics and Well Written Essays - 1500 words

A conversation between Obama and Gandhi - Essay Example The country’s military was also involved in various conflicts around the world that had been running for years with no definite end in sight. We had the Iraqi war as well as the war in Afghanistan which were by no means conventional confrontations. The war had taken a religious and ideological war that was claiming hundreds of lives on both sides due to the senseless violence that was prevailing and fueled by insurgents mainly the Taliban and Al-Qaida that were thriving due to the lawlessness and chaos that was evident. I had to find a solution that could effectively end the violence and stop any further loss of innocent lives. We have had the Palestinian issue that has been dragging on for decades due to varying view points between the Israelis and the PLO of Palestine. The violence experienced there is heart wrenching and no clear solution in sight. The various factions in Palestine and Israel are both sticking to their hard line stances on the negotiating table creating an unnecessary stalemate. The Palestinians do not recognize the state of Israel as well as Israel does not recognize their neighbor’s right to have an independent state. In short they both would be much happier if the other party is blasted to smithereens. Israel being our close ally, we have to solve the issue with their interests at the heart of our Middle East policy which makes us to appear partial on the negotiating table which only reduces the chances of achieving peace in the Middle East. I am facing another situation with the Islamic State of Iran. They are fast tracking their development of nuclear weapons .Several other countries in the globe possess such weapons namely Russia, China, France and the U.K. This is by no means a comprehensive list but this will do. What makes Iran’s nuclear project a worry to me as the president of the U.S is the fact that they have the agenda of wiping our close

Health organization case study Essay Example | Topics and Well Written Essays - 750 words

Health organization case study - Essay Example Currently, Banner health organization has come up with a strategic plan aimed at addressing issues of network growth, resource management, nurse staffing, and patient satisfaction (â€Å"Global Markets Direct,† 2008). Following the appearance of global environmental problems due to climate change, increased natural catastrophe and globalization, various diseases have emerged resulting to increased motility rate (Bui, 2010). This contributed to establishment of a health care organization called Banner Health system in United State, with the aim of addressing the health care needs of citizens even in decades to come. The organization provided hospital care, long-term care, emergency care, outpatient surgery centers, hospice, rehab services, labs, and pharmacies. Today, health issues for many American citizens have become more complex hence calling in for new and complex tactics as well. Banner health organization has therefore come up with a strategic plan, known as Medicare Advantage plan, which is meant for addressing the complexity of health care issues. Medicare Advantage plan has proposed establishment of several health clinic centers in the country in attempt to minimize health care problems and address patient satisfaction issue as well. Establishment of four Health-care clinics centers in East valley, have been proposed. Each of the clinic centers is expected to serve a whole family after suggesting that there will be plenty of laboratories and onsite imaging services as well as primary care doctors. According to the plan, families will be given extra options where these centers will offer extended evening and morning hour services, including Saturday mornings. The four clinic centers are expected to cost the organization approximately 45.2 million and be operational for both spring and summer of 2013. Taking into consideration of the economic perspective, the four centers will offer the most cost-effective care. These

Managing Products and Finance Assignment Example | Topics and Well Written Essays - 2500 words

Managing Products and Finance - Assignment Example Under a process cost system, the key points in costing are the various departments or processes in the production cycle. In a process cost system, the focal points in accumulating manufacturing costs are the individual production departments (or processes) involved in the production cycle. As a first step, the cost of raw materials, direct labour and factory overhead applicable to each department or process for a given period of time is compiled. Then the average cost of running a unit of product through each department is determined by dividing the total departmental cost by the number of units processed in that department during the period. When a product moves through two or more departments, the total unit cost of finished product is accumulated by tracing the costs of incurred in each department to the product as it moves from process to process. A basic objective of a process cost system is to determine the unit cost of direct materials, direct labour and overhead for each manufacturing process or department. These unit costs become the basis for valuing inventories and for tracing the flows of costs though the departmental work in process accounts and finally to finished goods inventory and to cost of goods sold (Meigs & Meigs, p1022-1033). To assess all the processes through whi... To evaluate the favorable and unfavorable variances determining labor capacity and efficiency. To inspect the reasons behind the unfavorable labour efficiency variance and total direct labour variance. To assess all the processes through which the production of the three doors passes in order to depict the correct picture of the process of production and the space occupied by joinery business comprising 5 units for every step involved in the production. To critically figure out the causes resulting into the tightening of joinery shop and to examine the existing shop layout. To gather the required data and information necessary to visualize the positioning and placement of machines used in the process of production within the joinery shop. To put forth suggestions for changes in the process and procedures within the joinery shop outlet to make it sufficiently spacious to carry out the process of production in different units of the shop. This study would help the company to reassign space to different units of joinery shop as appropriate and required for the process to be completed properly. Suggestion and Reason for Extending the Study The report has been extended to the study of process and procedures of materials and goods moving between the different estate units in order to give a complete account of the space occupied by different units through which the production of the three doors passes. This analysis has been considered necessary for an investigation into the effectiveness of product management being carried out by the company. The company did not have any provisions for product management at the outset. After having invested in a combined thicknesser and planer, the

Chicken Production Case Study Example | Topics and Well Written Essays - 1750 words

Chicken Production - Case Study Example Furthermore, optimizing the design and performance decisive factor for facilities and equipment, as well as set up industry-wide guidelines (i.e., plan principles), will benefit the whole industry by civilizing efficiency of manufacturers (i.e., one design vs. multiple) and plummeting contamination and following product recalls. Leading characteristics of a diversity of classes, breeds and varieties of chickens; essential Mendalian concepts of legacy; the mechanism of qualitative and quantitative legacy; heritability of quantitative traits; objectives of poultry propagation for meat and egg production; systems of breeding plus their meaning; pure breed vs present day hybrid used for meat and egg production; the position of assortment in genetic development; assortment methods; culling and its meaning; factors pressure egg size and work of art; growth and sexual adulthood; ovary, The requirements plus specifications for poultry production buildings depends on which climatic area the production is situated in, and the kind of production. No doubt, day-old chicks from the hatchery are placed in the brooder rings upon influx. According to the expert analysis, broilers that have reached a known size may be given access to the whole barn. Furthermore, broiler chickens are kept in great, complete houses with a bottomless layer of litter (such as sawdust, chopped straw or shredded newspaper) on the floor. The grow-out stage lasts 35 - 45 days before the broilers reach market heaviness and is bring to the slaughterhouse (Parkhurst, C.R. and G.J. 1997). Principles of Building Construction Furthermore, every profitable poultry production is batch based characteristically 42 days or 12 months depending on production. Following each batch the birds are detached, the manure is detached and the buildings are cleaned and clean. Subsequent to a period of time, a latest batch is located in the building. Moreover, the building has routine feeding, watering, temperature control and airing systems. Buildings may be either of course ventilated (air alter due to wind) or automatically ventilated (where air is drawn into the buildings from side to side vents due to a unenthusiastic pressure created by means of wall fans that tire out inside air) Moreover, the production facilities are kept as stopped up units with strict control on access by employees and corporation. No doubt, eggs may be washed prior to sale, make waste water waste matter containing natural matter. Linked infrastructure ordinary to broilers and egg layers includes silos for feed think, manure storage space facilities and containers for deceased birds (Etches, R.J. 1996). Poultry Building Fabric Thermal Analysis To Planning For Reduced Production Costs If we analyzed then we come to know that personified energy varies extremely between poultry

SYM Company Profile Essay Example for Free

SYM Company Profile Essay MITSUKOSHI MOTORS PHILS., INC. (MMPI) was established in 1998. Prior to the entry of MMPI in the motorcycle industry, the market was dominated by Japanese brands. It was Mitsukoshi MMPI who pioneered the introduction of Chinese Taiwanese motorcycles in the Philippine market. In November of 1999, Mitsukoshi began its business ties with Sanyang Industry Co. Ltd. of Taiwan (SYM). SYM isa household motorcycle brand in Taiwan where it grewits popularity through its Jet model. In November 1999, MMPI began its business ties with one of Taiwan’s leading motorcycle brands, Sanyang Industry Co (SYM). MMPI successfully penetrated the Philippine market through the popularity of SYM’s JET and Shark scooter models. As MMPI’s market share continues to expand, MMPI made business ties with the Chongqing LIFAN Industry Group Ltd of China in 2000 in order to meet growing demand. This successful venture further enabled MMPI to serve the growing Philippine market demand with a wider product offering. In 2000; to meet the growing demand of motorcycles in the market, Mitsukoshi tied-up with Chongqing LIFAN Industry group Ltd. of China. This venture allowed MMPI to provide a wider product offering to the Philippine market. MMPI created EUROMOTOR in June 2006 in order to establish a Philippine motorcycle brand. Popular brands such as Euro DaanHari 150 and Euro GTX 150 gained a warm reception from the local market. In June of 2006, in order to establish a Philippine brand motorcycle, Mitsukoshi creates EURO MOTOR whereits units are supplied by Lifan and Meido manufacturing companies of China. Motorcycles units such as Euro DaanHari 150 and Euro GTX 150 gained a warm reception from the local market. MMPI is enthusiastic of the tremendous potential of motorcycles and scooters in the Philippine market. MMPI manages more than 400 exclusive Retail Outlets and Showrooms nationwide. As MMPI’s market grows, it is determined to provide for the transportation needs of the Filipinos while providing them with affordable and quality motorcycles in the years to come.

Organizational Direction of British American Tobacco Nigeria limited

Organizational Direction of British American Tobacco Nigeria limited The purpose of this report is to discuss current organisational direction of British American Tobacco Nigeria Limited (BATNL) and explore competitive business plan for BAT Nigeria with strategic dimensions ranging from 2009 to 2012. The body of the document offers an analysis of the external, transactional and the internal environment of the company. Subsequently, the report considers the companys core competencies and its key competitors, in order to deliberate courses of action that will enable BAT Nigeria to achieve a sustainable competitive advantage. The recommendations aim to enhance BAT Nigerias existing competencies, this will add value to all the stakeholders. Disclaimer: This report only considers British American Tobacco Nigeria Limited as a legal business entity and does not intend to endorse consumption of tobacco products in any form. 2. Executive summary This report aims to critically analyze the option that will ensure that British American Tobacco Nigeria Limited (BATNL) remain market leader by sustaining its competitive advantage in a highly competitive industry. Becoming no.1 in the market is hard work, but maintaining that position is far more difficult. In the light of this, I have critically examined the plausible scenarios and arrived at an option which will strengthen BATNLs current market position. The company today is facing the uphill task of dealing with threats from new market entrants, operational limitations caused by limited international suppliers, lack of availability of locally sourced sun cured tobacco, stricter legislative restrictions and challenges to further increase market share. This report suggests to management an option of forming a system of consistent market dominance and build sustainable competitive advantage. The option consists of an action plan which includes forward and backward integration of supply chain, capacity utilization and development of Nigerian production facilities as an export Hub to West and Central African countries. The backward integration of supply chain involves sourcing the Virginia tobacco from a wider international supplier base in order to prevent raw material out of stock (OOS) situation of super premium, premium and international VFM (Value For Money) brands. Similarly, local sourcing of sun cured Tobacco for VFM production should be expanded by involving larger numbers of small rural farmers in BATNLs business sphere in order to meet raw material requirements for the continuously growing demand of the VFM segment. The forward integration includes developing a wider and more efficient distribution network by means of integrating identified front end strategic customers into electronic distribution system and by providing financial assistance. The strategic location of the country can be exploited so as to establish it as an export hub to other West and Central African countries. It would ensure cost saving advantages to the group, especially in terms of cheaper labour, freight and import taxes. Securing forward and backward integration along with both the manufacturing factories in Nigeria acting as export centres, would make it feasible to proceed with capacity utilization, thus reaping the benefits of economies of scale. In the current scenario, it is going to be very hard to increase share of the existing pie, so the endeavour should be to augment the size of the whole pie rather than poach on the share of competitors. Migration from other brands seems a largely uphill task considering the large market size BATNL enjoys now. To enhance sales, the modus operandi should be concentrated towards capturing the increment in the market as a whole. The incorporation of the above discussed ideas would ensure a sustained competitive advantage, with the aim of increasing rent. 1. Organisational Strategic Aims and Objectives: 1.1 Current Strategic Aims and Objectives: In the early 1990s, BAT decided to grow our business by focusing solely on tobacco a decision which regularized and transformed the Group. In 1995, BAT set itself the credible vision of regaining leadership of the global tobacco industry and established a strategy to get there. In this section summarises the key elements of BATNLs strategy which group believes can enable it to continually build a sustainable business in tobacco industry. Ultimate Strategic Aim Achieve Leadership of the Tobacco Industry BATNLs vision is to achieve leadership of the tobacco industry in order to create long term shareholder value. Leadership is not an end in itself, but a company that leads its industry, is the preferred partner for key stakeholders and is seen to have a sustainable business, should be valued more highly. Company defines leadership in both a quantitative and qualitative sense. Punitively, it seeks volume leadership among our international competitors and in the longer term, value leadership. BATNL recognises that its success will depend on adult consumers and that, therefore, we must be consumer driven.   But the hard, quantitative measures do not in themselves address all the things it must do as a company. Taking a long term view, focusing on the quality of its business and how it work. As a result, qualitatively, company seeks to be recognised as industry leaders and to be the partner of first choice for governments, NGOs, investors and potential employees. BATNL pledges to do this by continuing to demonstrate that it is a responsible tobacco Group, with a sustainable business, outstanding people and superior products.  Ã‚   In order to deliver company vision, BATNLs strategy for creating shareholder value has four elements Growth, Productivity, Responsibility and Winning Organisation. 1.2 Component Parts to achieve Ultimate Strategic Aim 1.2.1- Winning Organisation: To deliver company vision it must have the right people and the right working environment. That is the essence of BATNLs Winning Organisation strategy. By the right people, group mean outstanding people those with the ability and desire to drive and deliver competitive advantage and superior performance. Company endeavour to attract, develop and retain high calibre talent. BATNL also puts emphasis on making it an organisation that is constantly learning. This learning culture shares knowledge quickly, learns from its mistakes and replicates success formulas quickly. To be a winning organisation British American Tobacco must also be a great place to work. This requires an open, confident culture that encourages change and innovation, is shaped by companys Guiding Principles, inspiring its people to perform to their best and importantly, enjoy their work. Finally, Winning Organisation strategy requires that company develops leaders, at all levels in the organisation, with a clear vision for the business, who foster innovation, and can align, energise and enable their teams to contribute to the building of our global enterprise (B) Growth: BATNL seek to increase its volume and value share of the West African tobacco market through both organic growth and mergers and acquisitions. For organic growth, company is concentrating on the key strategic segments of the market that offer the best prospects for long term growth, including Premium and International Brands. BATNL continues to focus on the growth of its Global Drive Brands as well as being prepared to exploit opportunities for profitable volume growth in Value for Money and Low Price Segments.   Company also wish to sustain or develop strong positions in priority markets simply defined as the largest and most profitable ones. BATNL believes that it is important to continue to develop and utilise innovative, differentiated products and to offer its consumers added value from its brands. (C) Productivity: BATs overall approach to productivity is about using its global resources to increase profits and generate funds for reinvesting in its business. Today, all companies are trying to cut costs. BATs approach is integrated aiming to establish a lower cost base while improving the quality of products and the speed they get to the market, as well as our effectiveness in terms of how it can deploy its people and capital. As a Group BATNL is focused on its consumers, marketing is a large part of what it does and company is working to ensure it effectively and efficiently deploy its marketing resources.  Ã‚  Ã‚   In order to maintain a strong balance sheet, capital effectiveness is an important part of its productivity strategy and includes a focus on inventory levels, utilising its assets, financing and other uses of capital. (D) Responsibility: BATNL continues to balance its commercial objectives with the expectations of a broad range of stakeholders, thus ensuring a sustainable business. Company communicating with all stakeholders about its Business Principles, which explain the way we expect its businesses to be run in terms of responsibility, and demonstrating how group is following them. Companys three Business Principles, Mutual Benefit, Responsible Product Stewardship and Good Corporate Conduct are each underpinned by a number of Core Beliefs. In the regulatory arena, BAT continues to promote sensible tobacco regulation that: balances the preferences of consumers with the interests of society establishes an open minded and objective approach to harm reduction as a policy Ensures that its businesses can compete and prosper. BAT manufactures products that can be harmful to the health of its consumers and have publicly stated its aim to reduce this harm to meet both consumer needs and societal expectations. Company proposes to do this by: the progressive reduction in the tar and toxins in its products the successful launch of a new generation of tobacco products with critical mass appeal that are recognised by scientific and regulatory authorities as posing substantially reduced risks to health. 1.3. Factors Affecting the Strategic Plan 1.3.1- Contextual Environment  [1]   Nigeria gained independence in 1960 but since the first military coup in 1966, Nigeria has been ruled by military for over 35 years up until 1999. Since then democratically elected civilian governments are ruling Nigeria. Under the new constitution adopted in 1999, a strong presidency appoints a federal executive council, comprising government ministers and ministers of the state from each of Nigerias 36 states. Although the 36 governments enjoy greater autonomy than under the former military administration they remain dependent on the federal government for funding. This set up creates a system of distributed power centres, with the highest authority lying with the president, making lobbying with political powers a complicated issue. Estimated GDP for 2006 is $116.7 billion whereas economic growth rate is believed to be 5.4%. This economic performance is severely offset by high rate of inflation (8.7%). Since 1999 under the rule of Peoples Democratic Party (PDP) National Economic Empowerment and Development Strategy (NEEDS) has boosted non-oil sector growth and improved macro-economy. Increased government spending on roads and ongoing efforts to reform and attract investments into the power sector could improve infrastructure modestly. Only minimal progress is likely with port reform. Both these aspects would have a positive effect on BAT Nigerias supply chain. Corporate profits except for oil companies are taxed at 30%. VAT on tobacco product is 7.5% whereas for other commodity product its charged at 5%. In governments effort to curb smoking, promotion of cigarette sales through billboards has become illegal since January 1st 2004. Federal government is under further pressure from whom and other NGOs to put a ban on tobacco products promotion through electronic and print media. In addition, various pressure groups are raising concerns against tobacco farming as it renders land unusable for cultivation of other crops. 1.3.2- Transactional environment Nigeria has a total population of 140 million and out of these only 2.9 million adults smoke, it indicates a huge growth potential for Tobacco industry. Given the scenario, though BAT Nigeria is catering to very comprehensive range of markets and consumer segments, further avenues for increasing market penetration of companys products have been identified through various analysis. The present market size of AFS is only 14% which explicitly shows growth potential. To grow and capture this segment, requirement for development of brands targeted especially to Adult Female Smokers (AFS) is identified. On the other hand, according to strategic group analysis premium brands have a need to expand their geographical reach and increase market penetration. Super premium product line should be prevented against brand dilution and their market presence should be enhanced with the help of specialized channels of HoReCa. On critically evaluating product offerings extended by the BAT Nigeria across different segments, few potential offerings for A class, B, C and D segments  [2]  were recognized like, pipe tobacco and cigar, limited editions and flavoured and VFM brand variants, respectively. Supply chain of BAT Nigeria has a weak link in procurement part of Virginia tobacco due to limited number of international suppliers (especially from Argentina and Brazil). Whereas, local procurement of sun cured tobacco has limitations of inadequacy of land conducive to tobacco farming, partial segment of farmers involved in tobacco farming and threats from pressure groups. With recent acquisition of Gallaher Group by Japan Tobacco Inc., JTI has the second largest market share in Nigeria (14.4%), after BAT Nigeria (85.1%). Still we perceive the major threat to BAT Nigeria coming from Philip Morris Inc. (PMI). Looking at the history of PMIs entry to new markets, they capture major share of the market within 3 years, like in Benin. Though, global drive brand for PMI is Marlboro Lights, PMI is expanding its roots in Nigerian market indirectly through Kraft Foods, subsidiary of its corporate parent Altria Inc. The competitor analysis  [3]  shows that key strength of BAT Nigerias products against other competitors and especially PMI, as perceived by the customers, lies in their availability. 2. Stakeholders Influence and Progress towards Strategic Aim 2.1- Core Resources  [4]   In 2009 BAT group reported  £1896m of profit, attributable to shareholders equity. This explicitly indicates financial strength of the BAT group. As operations of BAT Nigeria are directly funded by parent corporate body, access to adequate finances, as compared with other competitors, puts BAT Nigeria in the elite club of organizations with formidable financial resources. Since BAT signed Memorandum of Understanding (MoU) in November 2000 with the federal government, it has enjoyed status of most favoured company and leveraged rapport with the government in establishing local production facilities in Zaria and Ibadan. These state of the art production units are quite unique resource to BAT Nigeria, considering that no other tobacco company has cigarette factory in Nigeria. Further, BAT Nigeria has strengthened its portfolio of core resources by investing funds and efforts in developing dedicated supply chain intermediaries. 2.2- Core Competencies  [5]   Though the MoU expired in April 2007 with end of PDP presidency, strong relationship with the government has been instrumental in developing country wide distribution network and in increasing domestic tobacco farming. BAT Nigeria has improved efficiency and integration of distribution network by implementation of SAP (ERP module) and Siebel (CRM module). Integrated electronic supply chain with local access to raw material is the core competence of BAT Nigeria. Under this process and with continuous efforts to exercise CSR, BAT Nigeria has developed a sound social relationship and local knowledge. Benefits of BAT Foundation have been exploited to meet these strategic requirements. Apart from these local factors, BAT Nigeria has benefited from legacy and technological expertise of parent. Thus, process evolved quality of BAT products is been key source of competency. 3.1: Futuristic Strategic Position: Way to Sustainable Competitive Advantage  [6]   After analysing contextual transactional environment, core resources and competencies of BAT Nigeria, I propose an option which comprises of recommendations for strengthening upstream and downstream supply chain  [7]  , capacity utilisation, developing Nigeria as export hub to west African countries and exploiting BAT foundation in mutually beneficial way (to BAT Nigeria and stakeholders), in order to provide BAT Nigeria with a sustainable competitive advantage. While suggesting the options compatibility, suitability, acceptability and feasibility of recommendations with BAT Nigerias current business model and low exposure to risk has been considered. Production of international brands of Premium and VFM cigarettes is based on Virginia tobacco imported from Argentina and Brazil. Reliance of production of international Super premium, Premium and VFM brands on foreign suppliers subjects upstream supply chain to political, economical and ecological factors evolving in exporting nations. To counter power vested in international suppliers and remove raw material quantitative bottleneck, supplier base of Virginia tobacco should be increased by importing the same quality Virginia from alternative source countries like Cuba, Mexico, Puerto Rico and Venezuela. Tobacco export being major trade activity of these countries, international tobacco trade regulations are quite liberal and no major hurdle could be seen in setting up trade channels. Geographic location of alternative source nations would not impose any significant extra freight charges. For local brands of VFM cigarettes cultivation of sun cured tobacco needs to be increased. In this process, firstly, BATNL should lobby with the government to pass Land Use Decree, to facilitate farmers in gaining possession of land. Secondly, with ownership of land and providing the farming community with help in taking mortgage loans, latest farming technologies and better tobacco seeds, farmers can be driven to come in a legal two way contract with BAT Nigeria, in regard to secure local cultivation and supply of sun cured tobacco and promising buying guarantee in return. 3.2: Justifying the strategic option As analysed by competitor analysis, in consumers perception, apart from poor availability, value offered by PMIs products is at par or better than that of BATs products. Thus, to sustain BATNLs existing system of dominance, it is of paramount concern to have a wide, efficient, dedicated and controlled distribution network. Apart from strategic tie-ups with Global Brand Nigeria Ltd. (GBNL) and Global Apex Ltd., downstream members of distribution channel need to be integrated with electronic distribution platform of SAP and Siebel (CRM). Financial and technological assistant to channel intermediaries in this regard would benefit BATNL in two ways: higher channel control efficiency and financial binding of down stream channel members to BATNL. The SWOT analysis  [8]  highlighted that BATNLs current practice of cash sales is its Achilles heel. To prevent competitors from breaking logistics net of BATNL, BATNL would have to forgo privilege of cash sales and start giving credit facili ties to wholesalers and distributors. Further, and as underpinned by mobility barriers  [9]  analysis, to hold on to market share as high as 85.1%, the premium brands are the key and should be pushed deep into nation with associated promotional activities and rewards/rebates attributed to selling channel. At the same time, super premium brands should be prevented against brand dilution and their image of brand ambassadors should be continued further. For proliferation of super premium brand products, upmarket specialised HoReCa  [10]  channel showed substantial potential for growth. The current problem of low co-operation from HoReCa owners, realising the dependency of BATNL on them for promotional purposes, can be overcome by offering them half yearly or annual contract of brand association, instead of event based approach. To motivate rural small-holder Nigerian farmers interest in the tobacco farming and business with BATNL, BATN Foundation needs to concentrate on issues pertaining to lack of access to modern agricultural machineries, training on new agricultural practices and innovations, production credit, fair and transparent marketing opportunities. Currently, both local production facilities are not utilized up to their full capacities, partly due to relatively less demand in comparison with full production capacity and rest due to bottlenecks in supplies of raw tobacco. Together with improvement in the supply of raw tobacco (international and local), developing Nigeria as export hub to cater neighbouring West and Central African countries would assist BATNL in building up sustainable competitive advantage by gaining economies of scale (capacity utilization), and becoming regional power in tobacco industry. Appendix 1 EMBED PowerPoint.Slide.8 Appendix 2 Appendix 3 Appendix 4 Appendix 5 Appendix 6 Appendix 7 Appendix 8 Appendix 9 Appendix 10

Mcdonalds Marketing Campaigns And Glocalisation Marketing Essay

Mcdonalds Marketing Campaigns And Glocalisation Marketing Essay McDonalds Corporation is the worlds largest chain of hamburger fast food restaurants, serving more than 58 million customers daily (McDonalds- company history). The company came into existence in 1940 by two brothers Richard and Maurice McDonald in San Berdardino, California. The corporation was the pioneer in introducing Speedee Service System in 1948, which is now known as fast food. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc in Des Plaines, Illinois on April 15, 1955. Kroc later on went to purchase the McDonalds brother equity from the company. The use of aggressive businesses practices is what defined him as an individual (www.wikipedia.com). One of the main factors for McDonalds immense growth over the years came from Glocalization, where they started entering new markets by either offering a franchisee, an affiliate or the corporation itself. The corporations revenues came from rent, royalties and fees paid by the franchisee s as well as sales generated from the company owned outlets. Glocalisation (or glocalization) is a combination of globalization and localization.   By definition, the term glocal refers to an individual, group, division, unit, organisation, and community which are willing and able to think globally and act locally (ABCs Social Media, September 18th 2008). McDonalds have spread their business to many other countries and rely heavily upon the importance of thinking global and acting local in order to suit the tastes and preferences of cultures of various countries. Kroc believed the corporation could make more money if it appealed to children and went onto sponsoring a kids TV show called bozo the clown (www.bbc.co.uk, A brief history of McDonalds). McDonalds continued to grow as a chain over the USA. Having covered the states, McDonalds first overseas restaurant was in Australia in 1971. The company made its presence felt in most of the European countries. However, the corporation noticed an immense demand and a young vibrant market in the Indian sub-continent. McDonalds first entered India in October 1996 by establishing a joint venture in New Delhi managed by 2 Indians Amit Jatia the managing director of Hardcastle Restaurants spearheaded McDonalds in west and south India while McDonalds in North and East of India are owned and managed by Vikram Bakshi the entrepreneur of Connaught plaza restaurants (www.mcdonaldsindia.com). McDonalds has won several awards in consecutive years from 2001-07. It has built a strong relation with more than 2.75 lakh customers who place their trust in the brand everyday by providing them the highest quality of food and at a great value. OBJECTIVES OF MCDONALDS (company perspective)- McDonalds underwent a lot of changes in order to adapt to the Indian market. As mentioned by McDonalds management in their Indian website- Our strategy is to achieve best value by enhancing experience (offering best quality), while keeping prices low. The objectives of the corporation remain unchanged as they follow the same procedure which defines their global standard. Their main emphasis is on providing food that is served hot and fresh, made from the highest quality ingredients, served within minutes of placing the order (www.mcdonaldsindia.com). However, the companies main objectives in order to ensure consumers have a truly Indian experience is- Local sourcing is the key for truly Indian products- the corporation has developed local Indian businesses, which supply them the highest quality products required for their Indian operations. Respect for Indian customs and culture- McDonalds worldwide is well known for the high degree of respect to local culture. In line with its respect for local culture, India is the first country where the corporation does not offer any pork or beef. An employer of opportunity- an employer of opportunity, providing long term careers and quality employment to the Indian population. Quality, service, cleanliness and value- this is McDonalds USP to provide high quality products, served quickly with a smile and in a clean and pleasant environment. Community partnerships- the corporation believes in giving back to the community it serves. Source- (Mcdonaldsindia) PROMOTION From a marketers point of view, the corporation underwent a huge change in order to market its products in India. Since most of the western nations nearly share the same taste and culture, the corporation uses the theory of standardization since there is hardly any difference in the cultural aspect. However, entering the Indian subcontinent, which differs significantly from the west and also other Asian countries, the corporation got involved in in-depth research before entering the market. Press coverage Media advertisements and tag lines- Media for children- McDonalds advertised their kids meal on cartoon channels by showing a free toy with the purchase of a burger, which attracted a lot of attention to young children. Community work- community work always catches the eyes of the press. The corporation has participated in several fields which contribute to the community as a whole. Example- the mayors marathon for cleanliness, the BMC-McDonalds (Bombay municipal corporation) health seminar, housing charities, supporting pulse polio etc. Source- (http://www.mcdonaldsindia.com/mediacenter.html) This brings me to discussing what this research would conduct. The main subject this research would be contributing towards is whether by thinking global and acting local and the corporations marketing objectives help McDonalds attain a profitable and positive consumer base in the Indian subcontinent. OBJECTIVES OF THE STUDY Marketing campaigns- eagerness of individuals to participate in marketing campaigns. Example- during a festival, are consumers aware of the chance to win a free iPod or to dine in with a celebrity. Marketing mix- how has McDonalds used the marketing mix to adapt itself to the Indian Market. Cultural difference- to identify till what extent has McDonalds gone to culturally adapt itself to the market. Promotional and penetrating strategies adopted by McDonalds with regard to expansion plans and market dominance. Purpose- why do consumers chose McDonalds. This field would encompass the practical idea of cost conscious consumers, societys influence of purchasing patterns, influence of the west, consistency provided by the corporation, influence of children in choosing McDonalds, relaxed environment and advertisement campaigns/social campaigns. New concepts- asking individuals how McDonalds can serve their customers better. This might be in the form of having more location, introducing a concept such a drive thru in more locations, adding more to their existing menu in order to avoid repetitive purchase and stagnancy. LIMITATION This research survey would be targeted towards gaining information on consumers in India and their perception over McDonalds marketing objectives and how well has their Glocalization (thinking global and acting local) campaign help individuals develop loyalty towards the brand. From a companies perspective, the research would help understand and identify the corporations marketing activities but however would not give an insight into the budget that is allocated for them to carry out their tasks. Chapter one: introduction to the study Introduction Objectives of the study Scope of the study Chapter two: global marketing 2.1 The paradoxes of globalization 2.2 The globalization process 2.3 The positioning of Global brands 2.4 Global brands- The cobnsumer point of view 2.5 Global market entry strategies 2.6 Configuring the global marketing mix 2.7 The product 2.8 The price 2.9 The distribution channels 2.10 The promotion Chapter three: methodology 3.1 Introduction 3.2 The case study method 3.3 Applying the exploratory case study method 3.4 The interviewees 3.5 The interviews focus Chapter four: Mcdonalds: the globalization process The make-Up world market Product categories Segmentation of the market The value of the market The expansion strategy New market development The marketing mix Chapter five: conclusions Introduction Implemented strategies analysis Problem identification Recommendations Culture and competitive advantage Effective international division structure Future managerial applications Abstract The exploratory research helps identify and examine how McDonalds corporation manages its marketing strategies based on the concept of Globalization. It helps examine and explore how the American fast food giant has adapted to the local taste and preferences of individuals in the Indian Sub-continent. Based on the concept of globalization and entering international markets, this research identifies the marketing strategies used by McDonalds corporation with respect to the marketing mix, buyer behavior based on consumer perception, cultural adaptation and promotional tools for further business expansion Qualitative research used in this research encompasses interviewing branch managers of McDonalds in selected location in India. The research also focuses on the perception and buying behavior of individuals who dine in McDonalds. The information obtained defines detailed description of various responses from the individuals interviewed, which eventually led to the completion of the research of how the corporation has used globalization and its tools for its marketing strategies in the Indian Sub-continent. Since globalization is a broad concept, the only limitation that this research faces is the clash of cultures, which can be defined as the main driver for problems associated with globalization. The problem identified in the research is based both on basis of society and the organization. This study is based solely on the concept of globalization used by McDonalds for its marketing strategies in the Indian sub-continent and there is no mentioning of comparisons to McDonalds outlets in different countries since the cross cultural analysis would be very limited and would result in the research being incomplete. Eventually, recommendations in the conclusion column is mentioned to address the future strategies that can help McDonalds achieve a more profound and effective approach for achieving a higher market growth. CHAPTER TWO: LITERATURE REVIEW INTRODUCTION Globalization describes the process by which regional economies, societies and cultures have become integrated through a global network of communication, transportation and trade. However, there are several limitations associated with globalization from, the main factor being cross cultural analysis. This is where a new concept emerged, the term Glocalization, meaning think global by acting local. McDonalds have spread their business to many other countries and rely heavily upon the importance of thinking global and acting local in order to suit the tastes and preferences of cultures of various countries. Emphasising on this factor has helped the corporation build effective marketing strategies which have led to a profitable consumer base in India. In order to identify and the marketing objectives of the corporation and the perception that individuals have of the global brand, quantitative research can help establish a base/platform for identifying how these factors contribute to the success of McDonalds in India. To help identify the major objectives of the research, the following forms of secondary research are used- Internal company data Surveys Journals Web articles Computerized databases METHODOLOGY Secondary research can be helpful in identifying the current problem but does not guarantee any solution to the problem at hand. The McDonalds corporation has entered the market only to be welcomed. Years of research have led the corporation to a thorough understanding of the culture and sentiments of the public. The globalization process helps us understand that the buying process does not adhere to the product itself but is associated with fundamental cultural attributes/values which McDonalds understand and values. According to McDonalds senior management (www.mcdonaldsindia.com), standardization of their product is the main phenomena behind their company objectives. However, one key drawback to standardization is that it refers to a product rather than a consumer. A standardized product might be a failure when the cultural aspect comes into question. Hence the adaptation strategy used by McDonalds emphasizes on the consumer more than the product that they offer. (Cateora, 1993) m entions marketeers must be made aware of the diverse cultures present in other countries if they intend on having a profitable international expansion. Applying qualitative research in the form of journal articles, web articles and internal data helps formulate an appropriate research design (Naresh k Malhotra, Marketing research, page 96). Using the corporations internal data, the research identifies what types of entry and adaptation strategies have McDonalds used in India to give its product a definite Indian touch. Before entering the market, McDonalds had to understand the nature and consumption patterns on the Indian fast food industry. The staple fast food diet of individuals before the introduction of McDonalds was- pizza, burgers, chaat (traditional), vada pav (traditional), pani puri (traditional) etc. the leading fast food joints in this sector were Nirulas for pizzas and hot dogs (www.nirulas.com), Wimpys for its burgers, pizza corner, Haladirams for traditional and global fast food cuisine and several other local competitors. The corporation realized and understood the potential for growth in this sector. According to the Government of India website (http://business.gov.in/Industry_services/retailing.php), India is one of the most attractive markets for retail investment. Many national and global players have been investing in the retail segment and have ambitious plans for further expansion. The vast middle class with rising purchasing power are attracting global retail giants into th e almost untapped retail industry. Some of the international players already present in the Indian market include fast food chains like McDonalds and Pizza Huts; Dominos; Levis; Lee; Nike; Adidas; Benetton; Sony; Sharp; Kodak; etc. The investment opportunities in the domestic retail industry lay in most of the product categories particularly food and grocery (the largest category). According to (McDonalds India), the company invested four years to develop its unique cold chain, which has brought about a veritable revolution in food handling, immensely benefitting the farmers at one end and enabling customers to get the highest quality food products, absolutely fresh and at a great value. By using the theory penetration pricing, McDonalds priced its products at rates fairly less in comparison to its global locations. Example- a Mc chicken meal in London costs a person 3.5 GBP. The same meal in India would cost an individual $ 1. Its exclusive vegetarian burgers cost less than 30 pence. Another interesting factor that revolves around the taste a quality that differs from region to region in McDonalds products in order to serve the local taste that consumers prefer, the corporation decided to outsource their supplies to local supplier, hence keeping costs down which eventually benefits both consumers and the corporation. With regards to globalization, the corporation has set its objectives to offering their customers a complete Indian experience, which suits their culture. From a consumers perspective, branding plays an important role when it comes to choosing a product. As mentioned by ( ), the spending patterns of the Indian consumers has evolved over time. The maximum they tend to spend is on food. Since trade and commerce is growing in the country, the consumers are more aware of international brands entering the market and being bombarded with several advertisements which catches their attention and sentiments. POSITIONING OF MCDONALDS The corporate strategy of every multi-national corporation is to enter international markets. According to Keegan (1999), there are three product categories in the local-to-global continuum: national, international and global. However with regards to McDonalds, the research would only compare the differences in a national product and a global product. A national product is the one that, in a context of a particular company is offered in a single national market. Sometimes national products appear when a global company caters to the needs and preferences of countries sharing similar cultures. Example- McDonalds has its standardized product which it sells the world over Mc Aloo Tikki. Since the majority of the population in India are vegetarian, the corporation introduced its first vegetarian burger which suits the tastes and preferences of the local population and the major share of sales for McDonalds in India is derived from its vegetarian products. (www.mcdonaldsindia.com) A global product is offered in global markets. They are international and multi-regional. Example- McDonalds serves its Mc chicken burger in America, Europe, Asia, South East Asia, Australia and NewZealand. This is because the nature of the product suits the tastes and preferences of most cultures. By consulting web articles from ( ), the research identifies approach adopted by McDonalds to advertise its products in India. This would help the research identify the marketing mix adopted by the corporation to suit the Indian sub-continent. Since McDonalds is a global brand, its marketing mix varies from region to region catering to the difference in consumer taste and preferences as well as perception. Perception is what holds the key to positioning a brand. According to Trout and Ries, positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position (place) the product in the mind of the prospect. Since that time in marketing, positioning is the technique in which marketers try to create an image or identity for a product, brand, or company in the perception of the target market. What matter is how potential buyers see the product? It is expressed relative to the position of the competitors. Another factor that proves to be a factor which effects globalization is communication. Globalization does bring the world together but however, sharing of cultures and languages of different regions can be a strenuous task not resulting in productivity at times. However the concept of glocalization questions this statement. Having a thorough knowledge of any market can only be possible if there is a local citizen belonging to that region working with you. Hence, having tie-ups and the concept of franchising has helped McDonalds corporation overcome this dilemma and grow in a country where language would have been the main barrier. Quantitative research has helped the research identify how McDonalds promotes its product in a country consisting of a vast social diversity. As mentioned by a web article by (DR. Amit Rangnekar), India as a country has 20 different languages, 800 + dialects and 8 languages for national launch, can make a new product launch for any multi-national company risky and difficult by not choosing the right medium. Extensive use of the media helped capture the attention of several audiences. The corporation understood the sentiments of the population, which helped them, establish a proper communication network to address the needs of the consumers in all major languages spoken. Focussing on the Indian population, the corporation has gone to the extent of creating advertisements which capture the attention of the audience. Example- Leo Burnetts advertisement and taglines for McDonalds India- for the happy meal which was introduced in 1997 what your bahaana is? meaning what is your excuse. purane zamaane ka daam, bees mein full dhamaal- meaning (prices so low that would attract your ancestors, enjoy a blast by paying only Rs 20) and recently Im loving it. McDonalds has undergone a lot of press coverage. As quoted by (The Hindu Business Line)- happy to go McDesi covers how McDonalds besides adapting to Indian tastes is offering a range of touch points for customers on the go. It is focussed on having its presence felt in all spheres right from petrol pumps to kiosks to drive thru and home delivery. (http://www.mcdonaldsindia.com/mediacenter.html) With reference to these advertisements and slogans, the research identifies the significant impact a thoroughly understood marketing campaign has on individuals. The brand has positioned itself to suit pockets of nearly all individuals. With my personal experience, the product that is priced the cheapest in McDonalds India, can suit the pocket of a Labour, who own $ 10/day. Understanding the value and sentiments of individuals has the corporation develop a profound and trustworthy consumer base. According to Dr. Amit Rangnekar of NMIMS, McDonaldsstrategy is based on 5 key drivers of exceptional consumer experiences- People + the 4 Ps and founded on the belief of 3 success components- Operational Leadership marketing Innovation The intent of delivering an exceptional experience to almost 2.75 lakh people a day who place their trust in the brand and offering better efficiency and speed of service is what differentiates McDonalds from local counterparts in India. The efficiency with which they use their resources and the use of technology helps them retain their brand essence. Consumer perception associated with global brands has evolved over the years. According to a survey conducted by (KSA Technopak), the sector for eating out is growing tremendously, since consumer spending is increasing. The Urban fast food sector is growing at a rate of 20 % and quotes McDonalds is just not a substitute for Indian food, its just one more option for people to exercise. Indians want a taste of America but not on a regular basis as quoted by survey conducted by KSA Technopak and Dr. Amit Rangnekar. Inflexibility in the product mix could be their undoing. However, innovation has led to the introduction of products which has resulted in increased footfall of consumers eating at McDonalds and growth in the number of outlets nationwide. Concentrating on the marketing mix of McDonalds, quantitative data has helped the research identify- Pricing strategy Promotional strategy

Holdens Fear in The Catchter in the Rye :: essays research papers

In The Catcher in the Rye Holden fears growing up he will get uncomfortable when talking about adult situations, he would avoid seeing people just to avoid an adult predicament. Whether it will be a confrontation with his sister, or talking about a racy book with an adult he always seems to get timid. He is not quite yet ready for adulthood. This is something he needs to get ready for soon. He is 16 going on 17 and before he knows it he will be a grown up and will have to support himself and have a steady job. That involves communication. Holden will do absurd things just to avoid an uncomfortable situation even if it is his own sister whom he trusts more than anyone else. He searches for most of his afternoon for his sister and finally tracks her down. He has not seen her in a long time and he will have to tell her that he had gotten kicked out of Pency. Fearing what she might think or say, putting Holden in an uncomfortable position, made Holden leave when he could have been a little late for his date with Sally Hayes. Sally would have been reasonable if he was not there on time for seeing his sister whom Holden has not seen since he left for school. You do not just spend all afternoon searching for someone or something and once you find them or it leave, it just does not make any sense. Holden is becoming a man and the thought of sex should not scare him. He should be able to uphold conversations with them, even if the topic is racy. You both are grownups and it is human nature, it is natural and it is nothing to feel embarrassed or ashamed to talk about. While he is at the train station talking to the nuns about the play Romeo and Juliet he gets real uncomfortable. He said ?It feels weird talking to nuns about a book that gets pretty sexy at points.? Holden is now a young adult and should be able to talk about a book that contains that. The sexy parts we not even a part of the conversation just the thought of the book made him uneasy. He really likes to avoid discussions that contain sex. Holden truly fears growing up he would be close to someone he loves and just leave because he is afraid.

Gustave Caillebottes Paris Street; Rainy Day Essay -- Paris sous la P

Gustave Caillebotte's Paris Street; Rainy Day The first thing that strikes me is the size of the work. About seven feet tall and nine feet wide, this painting dominates its gallery and overwhelms the viewer. The couple in the foreground of the painting is nearly life size, and with the man poised to take another step it seems he might climb right over the frame and walk right into the gallery. The bold perspective thrusts the scene outward, and with details such as the sharply receding roofline of the main building and the acute tilt of the street, geometric and visual effects are created which push and pull the viewer and instill the painting with action. This work is more complex and detailed then one might first imagine, and with such a rich surface and vast array of minutiae it truly requires an "in person" viewing for full comprehension. Painted in 1877 by the wealthy painter/impressionist connoisseur Gustave Caillebotte, Paris, A Rainy Day is a depiction of a familiar five-way intersection in a wealthy area of Paris near the artist's home on a rainy and overcast day. A host of characters are dispersed throughout the canvas, strolling about and engaging in usual daily activities. The expansive street and uniform architecture, common in Paris after Haussmann's renovations, are accentuated, and in many ways the work is a verisitic snapshot of modern everyday life. In the foreground a well to do couple with interlocked arms and a shared umbrella walks towards the viewer. By noting the angle of reflections from the lamppost and other figures it seems as if the painter is taking his view from directly in front of these persons, and being the most prominent figures they certainly warrant a more detailed discussion. The man gazes to his right. His eyes are a soft grayish hue and he walks assertively. The gaze on his face is difficult to read; perhaps he is longing or being contemplative, in any event he seems detached. It seems reasonable to label him the protagonist. The woman tilts her head as well, and is most likely observing the same object or event as her companion. Observed close up she appears to have an emergent smile on her comely face. The dots on her veil, a dazzlingly white earring (likely a diamond) and an azure blue tuft of cloth noticeable at her neckline are particularly striking, and provide vibrancy... ...e men from the title of flaneur. In the expression on their faces it almost seems as if there is some yearning for prior times. Because this painting is a modern cityscape it is ipso facto a painting of modernity (one thinks of Baudelair) and a record of the fashions of 1877. By recording the actual events of his own time, Caillebotte was part of a somewhat radical new type of painting. His figures are shown accurately in contemporary dress, and he has essentially taken a mundane and fleeting moment and captured it eternally on a monumental scale. Celebrating modernity, while simultaneously casting a critical eye, is one of the signature hallmarks of impressionism and inchoate modern art. Paris, A Rainy Day is a complex work of both technical virtuosity and implied thematic elements which synthesize to engross the viewer visually and entice them mentally to think about urban life and feelings of alienation. The painting conflates multiple issues which surround and form the foundation of the art historical study of the Impressionists' Paris, and remains in its grandeur as a historical visual document, a commentary on urban life, and a testament to modernity.

Symbolism and Themes in The Lesson by Toni Cade Bambara Essay -- Paper

Symbolism and Themes in The Lesson by Toni Cade Bambara Toni Cade Bambara wrote the short story, The Lesson, in 1972. The Lesson is considered by the Literary Canon to be a wonderful work of fiction because of its use of language, humanistic theme, symbolism, and non-genre plot. Two essential elements that add to the depth and enhance a reader?s comprehension of The Lesson are Bambara?s use of symbolism and theme. The Lesson takes place in New York?s inner city. The fictional story begins with a group of poor, uneducated, lower class city kids standing in front of a mailbox, preparing themselves for another day of being taught by Mrs. Moore. Mrs. Moore felt that it was her duty to help underprivileged children learn because she was one of the only women in the neighborhood to earn a degree. The main character is Sylvia, who tells the story in a first person narrative. Sylvia is a young African American girl, probably around fourteen years old, who is very judgmental about the world around her. By Bambara?s choice of words, the reader can tell that she is extremely opinionated, presents a very tough, hostile exterior and not at all happy about having to be taught anything by Mrs. Moore. For instance, she states ?we kinda hated her too, hated the way we did the winos who cluttered up our parks and pissed on our hand ball walls? (Bambara 121). On this hot summer day, Mrs. Moore felt that there was a lesson to learn at FAO Schwartz, a very expensive, upper class toy store in downtown Manhattan. After stepping out of the cab and peering into the window, Sylvia knows that this is not just any toy store and they are not just there for any reason. The reason Mrs. Moore brought the children to FAO Schwartz is captured... ...e born on the social ladder is not a choice and might not be considered to be fair. Although it is easy to take from those beneath you, to move up, one must take a much longer, more difficult approach. Bambara incorporates the theme of The Lesson into the story with very precise wisdom. The Lesson is a brilliant piece of fiction. The theme and symbolic elements will hopefully help this short story, stand the test of time. Bambara was able to express and show different views on life by bringing a few poor city kids into a ritzy toy store. This is a short story that should be read by all in hopes to educate today?s children. Works Cited Bambara, Toni. ?The Lesson?. Literature: Reading and Writing the Human Experience. Shorter 7th ed. Ed. Richard Abacian and Marvin Koltz. Boston: Bedford/St. Martins, 2000. 121-126.

Custom Power Devices and the Benefits of their Application

CUSTOM POWER DEVICES Initially for the betterment of power quality FACTS devices such as STATCOM ( inactive synchronal compensator ) , SSSC ( inactive synchronal series compensator ) , IPFC ( interline power flow accountant ) , and UPFC ( incorporate power flow accountant ) etc are introduced. These FACTS devices are planned for the transmittal system. However today more concentration is on the distribution system for the betterment of power quality, these devices are customized and known as usage power devices. In 1995 N.G. Hingorani introduced the thought of custom power as an enlargement of FACTS impression to distribution system. The chief aim is to better power quality and enhance dependability of power supply. The construct of FACTS was besides proposed by Hingorani in 1988. The word `custom power ‘ illustrates the value added power that electric public-service corporations will offer their clients. The value add-on will supply the benefits of high power electronic accountants to distribution systems, on the supply terminal of industrial, commercial clients and industrial Parkss. The footings of usage power devices ( CPD ) are complementary to the entity terminal usage equipment at low electromotive forces ( such as UPS ( Uninterruptible Power Supply or standby generators ) . Need OF CUSTOM POWER DEVICES At present power quality is considered as one of the major concern. Distribution system is placed at the terminal of the power system and it is straight connected to the client, so dependability the power system chiefly depends on the distribution system. It has become important, chiefly with the debut of complicated devices, whose concert is highly sensitive to the quality of power supply. Power quality job is an incident manifested as an irregular electromotive force, current or frequence that effect in the failure of terminal usage setup. Any failure in the electrical distribution system will impact about 90 % of the mean client break. Since the customer’s demand for the dependability of power supply is lifting twenty-four hours by twenty-four hours, hence dependability of the distribution system has to be increased. Ideally, power distribution system should supply their client with a uninterrupted flow of energy at even sinusoidal electromotive force at the contracted magn itude degree and frequence. But, in pattern, peculiarly in the distribution system, incorporate several nonlinear tonss, which well affect the quality of power supplies. Due to the consequence of nonlinear tonss, the pureness of the supply wave form is lost. This may take to several power quality jobs. Although power perturbations will originate on all electrical system, the sensitiveness of today’s complicated electronic devices will do them more inclined to the quality of power supplies. To work out this job, Custom power devices are used. One of those devices is Distribution Static Synchronous compensator ( DSTATCOM ) , which is the most efficient and effectual modern usage power device used in power distribution webs. Categorization OF CUSTOM POWER DEVICES Custom power devices are classified based on their power electronic accountants, which can be either of the web reconfiguration type or of the compensating type. The web reconfiguration devices besides called switchgear include the solid province and or inactive versions or current modification, current breakage and current transferring constituents. The counterbalancing type usage power devices either counterbalance a burden ( e.g. rectify its power factor, instability ) or better the quality of the supply electromotive force ( e.g. extinguish its harmonics ) . Custom power devices are classified as fallows Network reconfiguration type of usage power devices includeSSTS ( Solid province transportation switch )SSCL ( Solid province current clipper ) and,SSB ( Solid province ledgeman )Compensation type of usage power devices includeDVR ( Dynamic Voltage Restorer )DSTATCOM ( Distribution Static Synchronous compensator )UPQC ( Unified Power Quality Conditioner ) .Distribution STATCOM ( DSTATCOM ) The distribution STATCOM is indistinguishable to a transmittal STATCOM which uses a VSC of the needed evaluation inside it. Though, the VSC employed in a DSTATCOM is a Type 1 convertor with PWM control above the magnitude of the injected AC electromotive force to prolong a changeless DC electromotive force across the capacitance. Rapid power semiconducting material devices like IGBT or IGCT are employed alternatively of GTO. The fast shift capableness given by IGBT ( or IGCT ) switches allow the usage of more complicated control methods to supply maps of active filtering ( by shooting harmonic currents ) , equilibrating ( by shooting negative sequence current ) and flicker relief. A DSTATCOM can be considered as a variable current beginning resolute by the control maps. To heighten the dynamic evaluation within the capacitive scope, a fixed capacitor/filter is connected in analogue with DSTATCOM. By affecting an energy storage device like SMES ( Superconducting Magnetic Energy Storag e ) on the DC side during a DC/DC power conditioner, it is possible to interchange existent power with the system for a limited clip ( during fleeting breaks or big electromotive force droop ) . Dynamic electromotive force refinisher / regulator ( DVR ) The Dynamic Voltage Restorer ( DVR ) is a series connected device indistinguishable to a SSSC. The chief purpose of a DVR is to take electromotive force droops perceived by sensitive tonss such as semiconducting material fabrication works or IT industry. Therefore the DVR that are installed till now have modular with evaluations of 2 MVA for each faculty. It has been designed to equilibrate the three stage electromotive force sags about 35 % if the continuance clip is less than half a 2nd. Typically the storage of energy in capacitance will lie between 0.2 to 0.4 MJ per MW of burden supplied. A DVR is connected in series along with the feeder by agencies of a transformer. The low electromotive force twist is associated to the convertor. The chief intent of a DVR is to command the electromotive force at the burden coach ; it will be in standby manner for the bulk of the clip through which the convertor is bypassed. The DVR injects a series electromotive force of the necessary magnitud e merely when droop is identified. It is indispensable to protect a DVR from the mistake currents ( as in the instance of a SSSC ) . A DVR with IGBT/IGCT devices will be able to pull off to move as a series active filter so as to divide the burden from electromotive force harmonics on the beginning side. It is besides executable to command the electromotive force on the load side with the injection of negative and/or zero sequence electromotive forces in add-on to harmonic electromotive forces. UNIFIED POWER QUALITY CONDITIONER ( UPQC ) Unified power quality conditioners are feasible compensation devices and are used to verify that the power delivered will fulfill all necessary criterions and specifications at the installing point. The ideal UPQC can be identified as the combination of a electromotive force beginning convertor ( shooting shunt current ) and a common DC nexus ( connected to a DC capacitance ) .UPQC consist of combined series active power filter that regulate electromotive force harmonics of the power supply, and shunt active power filter that regulate harmonic currents of a nonlinear burden. Due to double functionality, UPQC is considered as one of the most appropriate devices that can work out the jobs of both consumers every bit good as of public-service corporation. Hence UPQC will assist to heighten electromotive force profile of power distribution system. Benefits WITH THE APPLICATION OF CUSTOM POWER DEVICES The usage power devices like DVR, DSTATCOM and UPQC etc, are employed to heighten the dependability of the distribution system by giving electromotive force support at the critical coachs in the system ( with series connected accountants ) and to command the power flow in the critical lines ( with shunt connected accountants ) . Both power flow and electromotive force are regulated by the combined series and shunt accountants known as UPQC. As the power electronic control is comparatively fast, this allows ordinance under both steady province and dynamic conditions as compared to other accountants when the system is caused to perturbations. The benefits due to custom power devices are listed below.They assist to outdo possible system operation by diminishing power losingss and heightening electromotive force profile.The power flow in critical lines can be improved as the operating borders can be decreased due to fast controllability.The power transporting ability of lines can be raised to values up to the thermic bounds ( imposed by current transporting ability of the music directors ) .The transeunt stableness bound is improved hence bettering dynamic security of the system and diminishing the incidence of blackouts affected by cascading outages.The steady province or little signal stableness country can be improved by supplying subsidiary stabilising accountants to muffle low frequence oscillations.FACTS accountants s uch as TCSC can react to the job of Sub synchronal Resonance ( SSR ) experienced by agencies of fixed series capacitances connected in lines to take power from thermic power Stationss ( with turbo generators ) .The job of electromotive force fluctuation and moral force over electromotive forces can be overcome by these accountants.